• SRM TRICHY ARTS AND SCIENCE COLLEGE (Affiliated to Bharathidasan University) SRM Nagar, Trichy – Chennai Highway Near Samayapuram, Trichy – 621 105

Social Media in Branding

The Internal Quality Assurance Cell (IQAC) of SRM Trichy Arts and Science College hosted a Faculty Development Program (FDP) entitled “Discussion on Social Media in Branding” on December 20, 2024, in Computer Lab I. The program featured Mr. Saurabh Sharma, the Director of Strategy and Branding, SRM Group of Institutions, Trichy, as the distinguished resource person. Drawing upon his extensive expertise in branding and strategic communication, he provided vital insights on the effective utilization of social media to enhance brand visibility and engage stakeholders. The primary aim of the FDP was to equip faculty members with innovative strategies for employing social media as a branding tool, thereby fostering a comprehensive understanding of its significance in contemporary education and institutional growth. This initiative reflects the college’s dedication to continuous professional development and aligns with the United Nations Sustainable Development Goal (SDG 4), which emphasizes the provision of inclusive and equitable quality education.