• SRM TRICHY ARTS AND SCIENCE COLLEGE (Affiliated to Bharathidasan University) SRM Nagar, Trichy – Chennai Highway Near Samayapuram, Trichy – 621 105

Strategies for Artificial Intelligence in Digital Marketing

On September 12, 2024, The Big League Association of the Department of Commerce CA successfully organized a seminar titled “Strategies for Artificial Intelligence in Digital Marketing.”  The seminar aimed to provide insights into the growing role of artificial intelligence (AI) in reshaping the field of digital marketing. Mr. Mathivanan, Digital Marketing specialist, G-Tec Computer Education, Trichy was the Resource person. He  focused on the growing importance of AI in digital marketing,  key trends, strategies, and real-world applications. His insights into how AI can enhance customer targeting, data analysis, and personalized marketing strategies captivated the audience. Students actively engaged in the session, posing relevant questions and gaining valuable knowledge about the integration of AI in marketing practices. Students and Faculty members of the Department of Commerce CA wholeheartedly convey our sincere thanks to the Management, Principal and Vice Principals for their continuous support and encouragement.